![]() ![]() Popular stars such as AngelaBaby, Hebe (from SHE) and TFboys have been using this app to personalize their photos and sharing on social. Think Snapchat where you can add adorable stickers and features to your picture. Introduced in 2016, this app has generated a lot of buzz due to its celebrity following. Incorporating music, video and stickers…. Tik Tok also partnered with Chinese video platform iQIYI to curate the market’s very first and most viewed hip-hop talent show of 2017. Users can easily create unique short videos to share with their peers and showcase their talent online. TikTok is currently one of China’s most popular music-video app. The site lists 15,000 luxury hotels in China, which represents 92 percent of all luxury hotels. Hotel chains are also known to partner with Meituan-Dianping to facilitate bookings as well. In October, it became the world’s fourth-most valuable startup. It is now China’s leading O2O (Online To Offline) platform with over 280 million annual active users and works with over 5 million merchants. ![]() This app allows users to share product reviews and promotions of mainly international brands, and most importantly, where and how to buy them (or simply by buying them directly on the site).įounded in 2013, Meituan-Dianping can be seen as the Yelp+Groupon+Deliveroo of China. With over five million monthly users, influencers have also emerged from this app, and have been known to elevate relatively unknown brands into the hearts of Chinese consumers. ![]() Over 80% of users are under 30 years old and 90% are female. Little Red Book is a social e-commerce app founded in 2013, and has seen over 15 million downloads within 3 years. Here are 5 apps brands should be considering to collaborate with when it comes to China. Some of these apps require a lower media spent, or they could simply be looking for brands to collaborate with for a more global presence. Then of course, we have Weibo, the Twitter equivalent in China, which still has over 340M users in Q1, 2017, and is still the key source for news and updates online.Įven though China’s digital landscape is dominated by the BAT (Baidu, Alibaba and Tencent), there are several apps which brands should be considering when it comes to reaching more targeted audience in China. The ‘super-app’ has made the world take notice by incorporating instant messaging with eCommerce, from social networking to information hub… you name it, WeChat would have it (or probably on its way to developing it now). Any brand looking to venture into China would definitely have heard of WeChat. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |